IL LEONE ROSSO

2020
24hr Case Study
Visual Identity

Il Leone Rosso, which translates to "The Red Lion," is a charming family-owned enterprise nestled in Italy. Their operations encompass a cozy café, a delectable pizza restaurant, and a welcoming apartment complex. In the course of our research, we discerned a notable disparity between their current logo and the aesthetic atmosphere within their establishments.

Our objective was to elevate their visual identity, ensuring it harmoniously resonated with the unique ambiance of each location. We aimed to draw out their fundamental principles of family unity and unwavering commitment to delivering top-notch service. Ultimately, our goal was to craft a visual identity that would fill their patrons with a sense of pride and satisfaction.

Our case studies are 24-hour (3day) projects during which we select a business and endeavor to create as many assets as possible, leveraging the available public information we can discover as inspiration and base starting point. We utilize our Case Studies as a means of practicing and refining our skills. They are not intended as critiques or endeavors to assert ownership over other brands.